AI SEO / GEO / AEO
When No Plugin Exists, We Build It
Your customers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they ever open a list of blue links. We make sure the answer they get names your business, cites your website, and sends you the lead.
Custom
We build for
- WordPress
- WooCommerce
- Elementor
- Gutenberg
- ACF
- REST API
- Multisite
- WP-CLI
Do You Need One?
When a Custom Plugin Is the Right
Answer
Not every problem needs custom code. These are the situations where it genuinely pays for itself.
No existing plugin does it
You have searched the repository and the premium marketplaces and nothing handles your specific workflow, or everything close requires compromises you cannot make.
You are stacking five plugins to fake it
Combining several plugins plus custom snippets to approximate one feature creates conflicts, slows your site, and breaks every time one of them updates.
Licence fees keep stacking up
Paying annual fees across multiple premium plugins for features you only partly use often costs more over three years than building exactly what you need once.
You need a real integration
Connecting WordPress to your CRM, ERP, booking system, payment provider, or internal API usually needs purpose built code, not a generic connector.
A manual process is eating hours
If your team exports, reformats, and re-uploads data every week, that process can usually be automated into a plugin that runs quietly in the background.
You are bloating your site to get one feature
Installing a heavy multi purpose plugin for a single function adds load time and attack surface. A focused plugin does one job with a fraction of the code.
Types of Custom Plugins We Develop
Every project is different, but most fall into one of these categories.
Ecommerce Extensions
Custom functionality for online stores that WooCommerce does not handle natively.
- Subscription and membership systems
- Bulk product and variation tools
- Custom pricing and discount rules
- Competitor price comparison
- Custom checkout and shipping logic
Custom Widgets and Builders
Purpose built Elementor widgets your team can drag, drop, and configure without touching code.
- Interactive sliders and carousels
- Animated hero and scroll sections
- Custom form and booking widgets
- Dynamic content grids
- Data driven display widgets
Third Party Integrations
Connecting WordPress to the systems your business already runs on.
- CRM and marketing platform sync
- Payment gateway integrations
- Booking and scheduling systems
- Inventory and ERP connections
- Custom REST API endpoints
Workflow Automation
Turning repetitive manual processes into background tasks that just run.
- Scheduled imports and exports
- Automated report generation
- Lead routing and notifications
- Bulk content operations
- Data cleanup and syncing
Directories and Databases
- Member and staff directories
- Location and store finders
- Searchable resource libraries
- Custom post type systems
- Advanced filtering and search
Internal Tools and Dashboards
Admin side functionality that gives your team what the default dashboard does not.
- Custom admin dashboards
- Lead tracking and attribution
- Reporting and analytics panels
- Role and permission systems
- Licence management systems
Off the Shelf vs Custom
What Changes When the Plugin Is
Built for You
Off the shelf plugins are excellent when they fit. Here is what changes when they do not.
You adapt your workflow to what the plugin allows
The plugin is built around how your business already works
Code weight
Hundreds of features loaded to use one of them
Only the code your feature actually needs, so the site stays fast
Ongoing cost
Annual licence fees, often per site, forever
One time build cost, with optional support if you want it
Conflicts
Stacked plugins fight each other and break on updates
Support
Generic ticket queue, feature requests rarely actioned
Direct access to the developers who wrote your code
Ownership
You are renting access to someone else’s product
You own the source code outright, with no vendor lock in
Security
A public plugin vulnerability puts thousands of sites at risk at once
Private code that is not a known target, written to WordPress security standards
The trade off
✓ Cheap and instant if it happens to fit your needs
The Build
Our Plugin Development Process
A clear path from your first conversation to working code on your live site.
Requirement Discovery
Before quoting
Scope and Quotation
You receive a written scope document listing every feature, plus a fixed quote and timeline. Nothing starts until you approve it.
Within 2 to 4 days
Architecture and Planning
We plan the database structure, hooks, admin interface, and how the plugin will interact with your theme and existing plugins.
Weeks 1
Development
The plugin is built in a staging environment, following WordPress coding standards, with progress checkpoints so you see it taking shape.
Weeks 1 to 4+
Testing and Review
We test against your actual theme and plugin stack, check for conflicts, verify security, and hand it to you for review and feedback.
Final week
Deployment and Handover
The plugin goes live on your site, and you receive the full source code, documentation, and a walkthrough of how to use it.
Launch
How We Build
Built to Standards, Not Just Built to
Work
Anyone can make code that functions today. These are the practices that keep it working in three years.
WordPress Coding Standards
We follow official WordPress PHP and JavaScript coding standards, so any developer can read and maintain the plugin later, not just us.
Proper Hooks and Filters
We build using WordPress actions and filters rather than modifying core or theme files, so core updates never break your plugin.
Security First
Nonce verification, capability checks, data sanitisation, and prepared statements are standard on every project, not optional extras.
Performance Conscious
Efficient queries, proper caching, and conditional asset loading, so your plugin only runs where it is actually needed.
Translation Ready
Clean Uninstall
Proper activation, deactivation, and uninstall routines, so the plugin does not leave orphaned database tables behind if removed.
Documented Code
Inline documentation plus a written user guide, so your team knows how to use it and any future developer knows how it works.
You Own the Source Code
Full source code is handed over at project completion. There is no licence, no lock in, and no dependency on us to keep using it.
Pricing
Every Plugin Is Quoted Individually
We do not publish fixed plugin pricing, because a plugin that syncs two systems and a plugin that runs a full membership platform are not the same project. Pricing is based on the actual scope after we understand what you need.
Feature complexity
How many distinct functions the plugin performs, and how much logic sits behind each one.
Integrations required
Whether it connects to external systems, APIs, or payment providers, and how well documented those are.
Admin interface needs
Whether your team needs settings screens, dashboards, and reporting, or the plugin runs silently in the background.
Data volume and structure
How much data it handles, and whether it needs custom database tables and advanced querying.
User roles and permissions
Whether different user types need different access levels and capabilities within the plugin.
Timeline
Tell us what you need. We will scope it and quote it.
Send us a description of the problem you are trying to solve. We will come back with clarifying questions, a written scope document, and a fixed quote with no obligation.
Have an Idea for a Plugin?
Describe the problem in plain language. You do not need a technical specification. We will translate it into a scope, a timeline, and a fixed price.
FAQs
Plugin Development Questions,
Answered
Plugin development is quoted individually after we understand your requirements, because scope varies enormously between projects. A single purpose utility plugin and a full membership or booking system are very different builds. Once we have discussed what you need, you receive a written scope document and a fixed quote, with no obligation to proceed.
Because a published price would either be wrong for most projects or padded to cover worst case scope. Instead we spend time understanding your actual requirement first, then quote against a specific written scope. That way you know exactly what you are paying for and what is included.
Simple, single purpose plugins are often complete within 1 to 2 weeks. More involved builds with integrations, admin dashboards, or custom database structures typically take 4 to 8 weeks. You get a specific timeline as part of your quote, before any work begins.
Yes. Full source code is handed over to you at project completion. There is no licence fee, no per site restriction, and no ongoing dependency on us. You can host it, modify it, or hand it to another developer at any time.
Often yes. If you have a plugin that is close to what you need, or one that broke after an update, we can review the code and extend or repair it. Whether that is cheaper than a fresh build depends on the quality of the existing code, which we assess during scoping.
Yes. Every build includes a warranty period for bug fixes after launch. Beyond that, we offer optional ongoing maintenance covering WordPress compatibility updates, small enhancements, and priority support. It is optional because you own the code and are free to maintain it yourself.
Yes. WooCommerce extensions are one of the most common projects we handle, including subscription and membership systems, custom pricing rules, bulk product tools, checkout modifications, and shipping logic. We build using WooCommerce's own hooks and APIs so the extension stays compatible.
Just a plain language description of the problem you want solved and how you would like it to work. You do not need a technical specification. We will ask clarifying questions, then turn your description into a written scope you can review before anything is priced.
Yes, provided the external system offers an API or a supported integration method. We regularly connect WordPress to CRMs, booking systems, payment providers, and internal business software. During scoping we review the target system's documentation to confirm what is possible before quoting.